As the evidence builds up, more and more people are waking up to the fact that humanity is facing crisis. Driven by climate change, rapid population growth and ever-growing industrial development – we are in a state of emergency.

THE WATER PROBLEM

While 70% of the planet is covered in water, there are increasing water shortages as demand is outstripping the supply of fresh water. Only 3% of the world’s water is fresh water.

Climate change is affecting traditional supplies, even while rapid population growth and industrial development are increasing demand. It is estimated that global demand for fresh water will exceed supply by 40% in 2030, due to a combination of climate change, human action and population growth.

Over one billion people lack access to water and almost a further 3 billion find it scarce for at least one month of the year, thousands are dying every day. Many of the world’s largest cities are in a situation of water stress, some critically so. It is a growing problem. In the poorer areas of the globe, children are literally dying due to lack of access to clean water.

Expanding populations, human activity and their impact on nature are having an increasingly negative impact on the availability of water, especially where water is most needed. It is becoming clearer that more and more regions of the world are facing serious water problems.

In the future, we will also start to see national and transboundary conflicts over freshwater supplies, armed conflict over water shortages and irreversible damage to marine life. There is a real and substantiated water crisis that is getting progressively worse.

THIS

IS AN

EMERGENCY

ARE WE FACING EXTINCTION-This-is-an-emergency@2x
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%

global demand for fresh water will exceed supply by 40% in 2030

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billion

over a billion people already lack access to clean water

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children die every day from having no fresh water

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desalination plants, largely reliant on burning fossil fuels

KEY CONCERNS

Political

Water will become increasingly scarce in many countries around the world, especially in the MENA region, raising issues about the long-term possibility of conflicts over water in the future.

Economic

Increases in water tariffs around the globe targeted towards the needs of higher income families, may leave others unable to afford drinking and irrigation water.

Technological

There have been continuous advances in the technology of desalination. The industry is certainly dynamic which creates openings for innovative ways to desalinate water.

Environmental

One of the major issues with desalination is the negative effect it has on the environment due to the pollution caused by reliance on fossil fuels. There has accordingly been an increased focus on using renewable energy to limit the environmental damage.

Salt

Dumping large amounts of salt back into the sea water damages marine life. It would be beneficial to find an alternative way to dispose of the salt, which is the Solar WaterTM model. 90% of desalination plants dump brine into the sea.

TRADITIONAL METHODS ARE NOT WORKING

Change is needed. Current desalination methods are environmentally unsustainable and expensive.
  • 18,500 desalination plants in the world.
  • Highly reliant on burning fossil fuels to extract water.
  • Poisoning our oceans – 90% dump brine into the sea.
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